As the "Voice of the Mid-Columbia," the Tri-City Herald's primary market is Benton and Franklin counties. The metropolitan statistical area includes the cities of Kennewick, Pasco, Richland, West Richland, Benton City and Burbank.

Regionally, the Tri-City Herald circulates in a 90-mile radius -- the same distance people drive to shop in the Tri-Cities. The "Mid-Columbia" reaches north to Moses Lake, west to Sunnyside, east to Dayton and south to Hermiston, Ore.

The Tri-City Herald's circulation is audited by the Audit Bureau of Circulation (ABC). December 2004 ABC numbers are 42,076 daily and 45,292 Sunday. The weekend/holiday subscription package includes Friday, Saturday, Sunday and major holidays.

The Tri-City Herald also operates the region's leading Web site, www.tricityherald.com.

Readership of the Tri-City Herald is above average compared with daily newspapers in other areas.*

• On the average weekday, 55 percent of Tri-City adults -- 81,000 adults -- read the Tri-City Herald, vs. 47 percent readership of newspapers in other markets.

• On the average Sunday, 65 percent of Tri-City adults -- 94,000 adults -- read the Tri-City Herald, vs. 53 percent readership of newspapers in other markets.

*Source: Tri-City Market Study, conducted Fall 2003 by Belden Associates of Dallas, Texas. Base of 148,000 adults in Benton and Franklin counties.

Tri-City Herald quick facts(downloadable Word document)

ADVERTISING RATES AND CONTRACTS

Classified

Classified "Private Party" liner ads: Small, text-only ads placed by individuals, not businesses. Yard sales, cars and other items for sale, homes for sale by owner. These ads must be prepaid by credit card or in the Herald office by check or cash.

Contact: Customer Service Coordinator Parker Hodge at 582-1500, toll-free 800-874-0445 or phodge@tricityherald.com

Display ads in the Classified section: Larger ads normally placed by businesses.

Contact: Advertising Sales Manager Shelley Ransier at 582-1570, toll-free 800-874-0445 or sransier@tricityherald.com

Commercial Classified liner ads: Text-only ads placed by businesses, such as specialized help-wanted ads.

Contact: 582-1400, toll-free 800-874-0445 or e-mail the Commercial Classified team at classads@tricityherald.com

Retail

Local Retail Advertising: Display ads placed by businesses, political and nonprofit groups based in the Mid-Columbia.

Contact: Advertising Sales Manager Shelley Ransier at 582-1570, toll-free 800-874-0445 or sransier@tricityherald.com

National Retail Advertising

National Retail Advertising: Display ads placed by businesses and political entities located outside the Tri-City Herald's area of circulation.

Contact: National advertising sales rep Sue Bateman at 582-1447, toll-free 800-874-0445 or sbateman@tricityherald.com

Online

Internet Advertising, including tile ads, banner ads, e-mail newsletter text ads.

Contact: Online Director Andy Perdue at 582-1405, toll-free 800-874-0445 or aperdue@tricityherald.com

Free-Standing Inserts

Insert rates, acceptable sizes, zoning options, quantities and scheduling

Contact: Advertising Sales Manager Shelley Ransier at 582-1570, toll-free 800-874-0445 or sransier@tricityherald.com

Wine Press Northwest

Wine Press is a wine magazine aimed at consumers, exclusively covering wine made in Washington, Oregon, Idaho and Canada's British Columbia. The full-color glossy magazine mails quarterly to subscribers nationally -- and internationally. The Web site is at www.winepressnw.com

For more information, contact: Executive Editor Andy Perdue at 582-1564, toll-free 800-538-5619 or editor@winepressnw.com

Guidelines for SUBMITTING DISPLAY ADS ELECTRONICALLY (downloadable pdf)

The Tri-City Herald is part of The McClatchy Co., a Sacramento-based newspaper family.

© 2008 Tri-City Herald, Associated Press & Other Wire Services

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